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A List Is An Audience You Can Sell To. A store builds a customer base through its location, its publicity and its reputation. They know that if there are no customers coming through their doors they will make no sales. With the internet, your email list is your customer base. Sure, you can drive traffic to your site through umpteen different means, but they are just one time visitors. The profitability of your online business depends on having a customer base. It is your audience. You have to grow your audience otherwise you have no one to sell to and you make no money. These are the people you constantly seek to give value to and in doing so you build trust and rapport with them. You want them to be a loyal audience who love to give you business.

· A List Is a Beeper to Remind Your Audience That You Are Available to Serve Them. It takes time to build a relationship. The saying, "Out of sight, out of mind" is still true of people. Hence, your opt-in list provides you with a way of regularly getting the attention of your loyal audience of customers. You keep reminding them of products you offer and of value you want to give them.

· A List Is a Key That Opens the Door to Success. You're starting an internet business. Your goal is to make money with the hope of one day replacing your job income and permitting you to retire or some such goal. The two most important assets for being successful in your home based internet business is first "information" and second "your email list". Without information you have nothing to offer people to make them want to be on your email list. But just as important, you may have lots of good information, but if you have no list, or a small list, or even a mediocre large list you still can't make much money. So your opt-in list building is your key to making good money on the internet.